As the run up to the East Midlands Finance Awards deadline quickly approaches, we caught up with one of our event partners and judges, Richard Parker, Relationship Director at HSBC.
Which city are you based in right now?
HSBC UK’s East Midlands Corporate office is based at Castle Donnington next to East Midlands Airport. Right in the heart of the country and the centre of Leicester, Nottingham and Derby. I have a specific focus on the Leicestershire market.
How do you think the cities in the East Midlands differ, if indeed they do?
I have spent time in all three of the major cities in the East Midlands, they all have their strengths. Nottingham is a real hub for innovation and tech companies, Derby a hub for manufacturing and Leicester has many successful transport and logistics companies and a Premier League Football team!
I read a great study recently that saw Leicester topping the rankings for the best city in the UK to start a new business if you’re a millennial, with Derby ranking number 2, and Nottingham number 4 which was a great coup for the region and shows the region is rich in innovative, dynamic enterprises.
Why do you think the region does perform so well as a hub for finance?
Being the centre of the country certainly helps. We have great transport links, via road for logistics and rail, especially from Leicester, with train times to London in close to an hour making us easily accessible. It is also a fantastic place to live and work. Amazing countryside in each of the counties is great for work life balance and wellbeing.
How might it be improved?
It would be great to see improved transport links to the West – being more joined up with our neighbours in Birmingham and the West Midlands.
What does your day-to-day role entail?
Working with mid-market (£10m - £350m turnover) corporates across the East Midlands, I have a specific focus on high growth corporates with a transaction driven funding requirement (e.g. MBO, acquisition, equity release). To support businesses across the UK, HSBC UK launched a £14 billion SME Fund last year for companies with a turnover of up to £25 million and we have a range of innovative finance solutions to support customers with more complex needs.
How did you first hear about the awards?
We saw the inaugural awards and are delighted to be a part of the awards and judging process for this year.
Any top tips to help catch the judge's eye?
Three top tops from me:
1. Demonstrate how what you do in your business is different to anyone else
2. Highlight successes
3. Show how the business has overcome challenge
The East Midlands Finance Awards is open for professionals and teams to enter until 31st March. You can enter the awards by clicking here.