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CRM Manager - London

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CRM Manager - London

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CRM Manager - London

Sector . CRM
Location . London
Salary . £40k - 45k per year
Contract Type . Permanent
2021-04-20 00:00:00 2021-07-20 Distinct Recruitment Ltd

You’ll be working with the Head of CRM and utilising both your strategic skillset and your delivery ability.

You’ll be joining this large retail business at a time when digital has become a key focus and instrumental in their continued growth. This role will play a pivotal role by taking ownership of how the business use data to provide better customer experiences and improve campaign performance.

A particular focus of the role will be on the development of the CRM automation strategy. You’ll take a lead on defining and implementing a roadmap of continuous improvements to our lead optimisation and conversion activity. This includes the implementation of new customer modelling and segmentation techniques.

Technical capabilities required:

 •     Hands on experience of using CRM marketing technology and analytics platforms, preferably Exponea

 •     Extensive experience of working with data to create customer segments and personas

 •     Evidence of optimising and creating automated campaigns

 •     A track record of delivering results driven CRM marketing campaigns

 •     Ability to understand and interpret data to spot trends and identify opportunities 

 •     Meticulous, ability to work under pressure with a high level of accuracy

 •     Proactive and motivated

 •     Good stakeholder management skills with the ability to articulate activity and results to those who are not as digitally proficient

 •     Able to work at pace and to tight deadlines

 •     Experience of working with agencies

If you would like more information please click apply!

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James Hales

Director | Marketing Recruitment

07458 161 636
0115 870 0300