People want to work here due to the scale of the marketing team. The digital function is huge, not in terms of employees but in terms of budgets and the scale of the work. People see this as a great opportunity to not only work with a Nottingham born and bred brand BUT also an upskill in their skillset.
90% of the revenue comes purely from the website. So, as the Digital Analyst your job is pretty important. You will want to be able to hit the ground running in this role, therefore you probably already have experience with online data. Alongside that, experience with analysing web and digital lead generation.
You will be a key figure in the ownership of digital data. Providing regular performance measurements and reporting. Basically, you will support the wider business such as the website team and Digital Media buyers.
Your role will play a key part in ensuring a true customer journey. Analysing the database that is available will let you see online and offline behaviours.
The business has been around now for 50 years. 50 whole years and are a staple within Nottingham. They are up there with the best when it comes to digital technologies and strategies.
This is a great next step for a lot of you within your digital marketing career. You will work for a business that cares about retaining their market leading position. Therefore, any ideas you will bring to the table will get listened to.
Is this for you, have you read it and need to learn more? Drop Connor Coombes a call here at Distinct or connect with him on LinkedIn.