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Digital Marketing Manager

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Digital Marketing Manager

Sector . Digital
Location . Leicestershire
Salary . £48k - 52k per year
Contract Type . Permanent
2021-08-26 00:00:00 2021-11-26 Distinct Recruitment Ltd

This is an opportunity for a Digital Marketing Manager to join one of the world's largest independent manufacturers in their field with a diverse range of products and services.

Ideally you willhave experience in B2B marketing within a manufacturing environment however all backgrounds and industries will be considered. To succeed in this role, you will have varied Digital marketing experience including website management, email and search. Social Media management and content creation will also feature highly as well as utilising marketing automation tools.

You will be responsible for the development, maintenance, and improvement of the Group's digital customer engagement platforms. This position will also involve leading the implementation and tracking of marketing communications across Group digital channels.

Your broader duties will include:

  • Contributing to the overall marketing strategy for the business and ensuring this is "fit for digital"
  • Creating and implementing integrated annual marketing communications plans (digital)
  • Supporting all digital marketing activities, including SEO/SEM, email, social media, interactive presentations, virtual learning, and video /display advertising campaigns as required
  • Maintaining and developing an integrated Group social media presence focused on LinkedIn and Twitter including publication of quarterly content plan and executive team report-out
  • Maintaining and developing a Group marketing resource library and manage the department SharePoint
  • Measuring and reporting performance of all digital marketing metrics and assessing against goals
  • Planning, executing, and measuring experiments and conversion tests to drive insights and optimise performance
  • Collaborating with internal teams to optimise user experience and increase customer engagement
  • Evaluating end-to-end customer experience across multiple channels and customer touch points
  • Collaborating with agencies and other supplier partners as required
  • Evaluate emerging technologies and providing thought leadership and perspective for adoption

If you would like to hear more, just apply to this role and I'll be in touch. No worries if you haven't updated your CV yet, let's have a chat first. You can find my contact details on the Distinct Recruitment Website (James Robinson), I've also got a full job spec which I'm happy to drop over.

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James Robinson

Senior Talent Acquisition Consultant

07458 163 798
0115 870 0300