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Head of Acquisition

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Head of Acquisition

Sector . Marketing
Location . Staffordshire
Salary . £80k - 100k per year
Contract Type . Permanent
2020-02-22 18:10:07 2020-05-22 Distinct Recruitment Ltd

You’ll be working for a consumer-focused business who are planning to double in size over the next 5 years. Joining a newly established leadership team tasked you’ll be leading and developing the acquisition strategy.

You’ll be highly commercial, fast paced and self starting. You’ll have a proven track record in “performance” oriented omni-channel marketing environments.

The Role

  • To deliver the required growth in new customers through the development and execution of a highly effective omni-channel marketing plan.  
  • To measure, illustrate, drive and be accountable for media performance at both a micro and macro level.
  • To contribute to the commercial direction of the wider business as a member of the senior management team.
  • Using agency and internal resources as appropriate, develop and deliver an optimised plan for digital media.
  • Develop and execute a plan for ATL that maximises both short and long term effectiveness and supports the sales objectives within each product channel.
  • Implement and maintain a social media strategy to drive acquisitions.
  • Develop a robust a methodology for measuring and responding to the performance of marketing activity run through commercial partners.

You

You’ll have experience developing and delivering customer acquisition strategies within a b2c business.

You’ll have strength in depth within paid digital media as well as experience of more traditional channels, you will motivated by results and will have worked with attribution methodologies and know how to leverage them.

If you would like more information please click apply! Alternatively drop James Gyoury-Hales a note on Linkedin.

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James Hales

Director | Marketing Recruitment

07949674829
0115 870 0300