This is an opportunity for a Marketing Campaigns Manager to join an ambitious Software Services business who have helped some of the worlds largest supermarket and retail brands. Macro trends like COVID-19 and Climate Change are increasing consumer and investor expectations of retailers and brand owners. This is leading to more businesses recognising the importance of working more closely with their suppliers to achieve ambitious public commitments and business goals and this is where this business adds huge value.
This business is entering a phase of growth and seek an Account Based Marketing Campaigns Manager to drive their Account Based Marketing (ABM) customer acquisition strategy. The successful candidate will bring strong technical and analytical marketing skills to a team with a track record of creating great content to help more prospects find the right content at the right time of their buyer journey.
Your key responsibilities will be to design, implement and execute pipeline generation and acceleration campaigns for target accounts. You will optimise campaigns inflight to ensure maximum performance and return on marketing spend. This will be achieved by proactively engaging with the sales teams to coordinate, communicate, and optimize the impact of marketing activities. You will also coordinate with external content contributors as part of content development process.
To be successful in the role, you will ideally have significant experience in B2B marketing campaigns and an understanding of Account Based Marketing tactics. Marketing automation and sponsored Linkedin advertising experience would also be beneficial. You will someone with clarity of thought and critical thinking and a real self-starter with high levels of attention to detail especially when it comes to multi-channel content.
This job can be worked remotely with occasional meetings in the Midlands and offers great potential for career development. If this sounds like the challenge you have been looking for then please apply via the link today or contact James Robinson for a chat.