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Senior Brand Manager

Sector . Marketing
Location . Staffordshire
Salary . £40k - 45k per year
Contract Type . Permanent
2021-07-08 00:00:00 2021-10-08 Distinct Recruitment Ltd

This is an opportunity for a Senior Brand Manager to join a UK market leading B2C organisation who are expanding their footprint across Europe. This company is located in the Lichfield area but embrace hybrid working.

Reporting to the Marketing Director, you will be part of an established and collaborative team. You will establish financial targets, business objectives, and brand strategies to facilitate positive company growth. A key part of this job will be to research consumer behaviour to identify industry trends and deliver customer centric brand campaigns.

In conjunction with the Marketing Director, the Senior Brand Manager will develop the marketing strategy for the European business to deliver new customer enquiries, enrolment sales etc. Your key responsibilities in this role will include:

  • Owning the brand marketing strategy and building and executing marketing plans at a national, regional and local level
  • Managing the integration of high-profile new sites and acquisitions as well as providing clear and visible local marketing support for business-critical sites
  • Accountability for advertising and offline media programs as part of a high cut-through, demand driving acquisition strategy
  • Acting as brand guardian for the full portfolio of brands and act as a high profile, visible and prime point of contact in terms of how the brands are represented across the entire business
  • Deliver and protect the Brand Strategy in line with brand advocacy metrics
  • Measure and increase commitment to and awareness of the brand, and intention to visit their sites
  • Deliver volume-driving brand partnerships and sponsorship programs with a stable of on-brand partners that add value to the overall marketing program
  • Conducting marketing activity to suppress success of external competitors, actively targeting their customer types and geography
  • Formulating innovative creative marketing solutions to target multiple audiences of a disparate customer profile
  • Delivering all new product launches, including relaunching a customer app through impactful and highly visible marketing launch programs
  • Using data and insight to shape and inform future brand strategy
  • To lead, inspire and develop the Brand Marketing team with one direct report currently

This opportunity would suit candidates with a proven track record in delivering multi-channel brand management from strategy to delivery with a strong understanding of brand and brand management.

Ideally you will have a track record of building and delivering high-impact media and advertising programs across broadcast media and building relationships and delivering impactful brand partnership programs to extend and widen marketing campaigns.

You will be proactive and confident in applying and introducing new and cutting-edge technology into marketing and business plans and demonstrating hands-on experience with the delivery of campaigns to time and budget.

This role would be great for someone who enjoys working cross functionally with departmental and operational teams as well as 3 rd party partners and external agencies. You will be someone who can build credibility and influence key stakeholders through great story telling - social, verbal and written.


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