A highly commercial senior finance leader with 20 years PQE across branded consumer goods, retail and wholesale environments, spanning the UK, Europe, US and Asia. Practice-trained and experienced in both privately owned and multinational corporate structures. Known for driving profitability, cash and operational efficiency, strengthening controls, and leading multi-entity teams through turnaround, restructuring and complex change. Calm, credible and hands-on — equally effective in boardrooms and in the operational detail.
Key highlights:
- Delivered a major turnaround in a consumer goods business: improved loss before tax by over £2m and reduced overheads by more than £4m within two years.
- Increased gross margin through detailed pricing and product mix analysis.
- Full responsibility for Finance, Supply Chain, HR and IT across a c. £20m international brand; designed board packs, KPIs, cash controls and monthly performance cycles.
- Experienced in multi-entity reporting across the UK, US, Europe and Asia, including balance sheet clean-ups and preparation under IFRS and FRS 102.
- Led orderly wind-downs and voluntary liquidations across multiple international entities, protecting stakeholder value and managing legal, contractual and people risks.
- Introduced stronger controls across banking, cyber security, purchase/sales ledgers and risk management — including MFA and enhanced IT protocols.
- Business partner to Sales, E-commerce, Marketing and Product teams; renegotiated commercial terms to improve margin and cashflow.
- Built, restructured and developed multi-country finance teams with strong coaching and performance leadership.
- Fluent in French, strong German and Spanish.
Best suited for:
- CFO / Finance Director roles in product-led, PE-backed or international SMEs
- Change and value creation: turnaround, cost reduction, controls uplift, integrations, carve-outs or structured wind-downs


