A commercially sharp, CIMA-qualified finance leader (Top 10 global ranking) with 15+ years’ experience delivering growth, transformation, and market expansion across hospitality, retail, FMCG, and multi-site consumer businesses. Combines deep FP&A expertise with commercial finance, corporate strategy, and business partnering to influence decisions at board level.
Key strengths and impact:
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Built and scaled finance functions, FP&A capabilities, and reporting infrastructure to support market re-entry, multi-year planning, and investor engagement.
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Extensive experience in multi-entity, international operations – managing P&Ls across Europe, the Americas, APMEA, and Canada.
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Designed market entry strategies and negotiated large-scale franchise agreements, driving sustainable, profitable growth.
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Created global funding and incentive models, enabling expansion across both mature and emerging markets.
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Led M&A evaluations, business case development, and scenario modelling to guide investment and strategic direction.
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Delivered strategic pricing, investment planning, and risk analysis to protect margins in highly competitive sectors.
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Skilled in translating complex financial data into actionable commercial insight for senior stakeholders.
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Recognised for analytical rigour, operational leadership, and the ability to bridge finance and commercial priorities.
Best suited for:
Senior finance leadership roles – such as Finance Director, FP&A Director, or Commercial Finance Lead – within international, multi-site, or franchise-driven businesses looking to scale, transform, or enter new markets.


