This is a Conversion Optimisation and Digital Customer Experience Optimisation expert with a proven track record of developing winning conversion funnels by using a blend of qualitative and quantitative data to formulate robust test hypotheses.
They have a passion for implementing positive change whilst increasing conversion across all digital assets and evolving the user experience while increasing conversion. They have worked with tools such as AB Tasty, SiteGainer, Google Optimize and Optimizely for MVT, Foresee, SessionCam and Microsoft Clarity for Customer Experience insight, and analytics including Google and Adobe.
In their latest role as CRO Manager, they created the successful CRO strategy and Roadmap, including strategies for organic, paid search, PPC and affiliate channels. They also built all UX Wireframes and HD Wireframes for tests and a new comparison website.
