This candidate is currently responsible for creating and managing long-term B2B and B2C email and social plans to generate demand across subjects and sectors, including product, partnership, event and flagship activity launches.
They have demonstrated success designing, executing and analysing email and nurture campaigns that regularly achieve 15%+ CTOR, providing MQLs. They have “turbo-charged” socials YoY: LinkedIn followers, impressions and page views up 27-31%, X engagement up 51% and Facebook reach and visits up 52% and 34% and increased case study numbers by 50% YoY (7 > 13).
They can create compelling, accurate and SEO-friendly content, campaigns and marketing collateral in a wide variety of formats about technical products, solutions and services. Additionally, they are experienced in WordPress, Spotler, SharePoint, Teams, Office, Google Apps and Adobe Commerce, with knowledge of Google Analytics, Asana, Adobe Photoshop, PowerBI and Dynamics. They are also experienced in managing agencies and with website management.