This candidate is very hands-on and strategic across B2B marketing and the primary function of their current role is to generate leads for one of the biggest businesses in the UK.
They have worked across multiple channels including SEO, PPC, content, User Experience, email and more. This has included executing excellent SEO strategies in competitive markets to increase organic visibility including content strategies to increase brand presence and awareness.
Successes have included Increasing organic lead generation from 9% to 13% creating an additional 400 leads per month. They have also generated £500k in revenue through targeted email marketing and social media campaigns.
This candidate is also very analytical with an ability to streamline processes and report on key findings.