This candidate has over 15 years of experience in B2B and B2C online marketing and $200M in sales. They have full-cycle eCommerce management skills from building and system integration to site optimisation and customer acquisition, in an international sales environment and with hands on Shopify and Magento experience. They also have a strong commercial awareness and excel in brand management and conversion optimisation, with hands-on experience in email marketing, subscriptions, SMS marketing, PPC, display, SEO, affiliate and referral marketing.