This is a proven and tenacious marketing leader searching for a senior position in a vibrant, culture-led and customer-focused company. They have extensive corporate experience within the Financial Services sector having developed large high performing marketing teams to streamline the implementation of campaigns. They have focussed on lead process redesign, agile and lean methodologies and work closely product marketing and brand teams to recommend holistic activities that will achieve total team goals.
Key projects and achievements have included the introduction of automated digital campaigns and journeys and building marketing structures to align brand, product and demand activities and audiences. They have also introduced user experience/digital testing which resulted in 58% and 60% conversion increases across two core customer journeys.