A growth minded CMO/Marketing Director, with high expertise in driving business growth and transformation through demand generation, brand building, and strategic marketing initiatives. This has included working within SaaS and developing apps and software solutions with a strong background in App Store Optimisation. They have a very data driven approach to their work to inform all aspects of marketing strategy, including search engine optimization (SEO), online advertising, e-commerce, email marketing, customer relationship management (CRM), integrated marketing, and brand development. They have managed large teams and have a deep knowledge of the UK, the US, and the EU markets.