This is a Paid Social Specialist who brings extensive experience in managing high budget campaigns within E-commerce and SaaS roles.
Her recent position has been within a scale-up, active in three countries with no paid media focus. In her time there she has built all the paid media infrastructure and actioned a strategy that has seen ad accounts account for over 60% of the company’s revenue, now across 6 markets.
Leading the brands multi-channel paid strategy she has managed a 7- figure budget focused on maximising ROAS and lead generation, where she reduced CPL by 74% whilst maintaining cohort ROAS.
She has Identified audience segments based on data analysis, demographics and behaviours and implementing need-based targeted campaigns, including working closely with the creative team for asset production and the web team to ensure seamless CX.
They have provided continuous analysis, A/B testing, and optimisations to improve campaign performance including regular reporting on key social and display metrics, allowing for data-driven decision-making to improve overall campaign effectiveness and efficiency.