A performance marketing leader with 10+ years’ experience managing budgets of up to $8M and delivering over $60M in revenue across channels, in B2B and B2C, agency and client-side. Proven track record of reducing cost of acquisition, building forecasting model, and scaling partner and account performance in high growth environments. Experienced in building & leading teams, managing agencies and presenting investment cases and growth strategy to senior stakeholders.
KEY SKILLS
- Cross-Channel Performance Marketing: Paid Search, Programmatic, Paid Social, Meta Search, YouTube, PMax
- Budget & Investment Ownership: managing budgets up to $8M annually across global markets • Team & Vendor Leadership: hiring and building teams, with coaching & mentoring, career development, and external agency management
- Growth Strategy & Customer Acquisition: investment strategy, new-user growth and revenue optimisation
- Data, Attribution & Experimentation: forecasting models, incrementality, A/B & CRO testing, LTV modelling
- Stakeholder & Cross-functional Leadership: QBRs, senior stakeholder presentations, investment cases, client and vendor negotiation
- Tools: Google Ads, Google Analytics, Microsoft Advertising, Meta Ads Manager, Tableau, Data Studio, Querybook