A highly experienced PPC and Performance Marketing specialist with over 12 years’ experience delivering scalable, ROI-driven digital strategies across e-commerce, B2C and agency environments. Currently operating as an independent consultant, they build and execute integrated acquisition strategies across Google Ads, paid social and SEO, owning the full campaign lifecycle from strategy through to optimisation.
This candidate brings a strong commercial focus, translating business objectives into clear performance roadmaps with KPI tracking and ROI forecasting. They have managed high-value campaigns for a range of well-known brands including Manchester City FC, National Express and leading publishing houses
Operating at both a strategic and hands-on level, they have overseen media buying, leading cross channel campaign delivery (PPC, Display, YouTube), and managing senior stakeholder relationships including C-suite reporting and budget ownership.
