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About Serif (Affinity)

Serif are the creators of multi-award-winning Affinity software. The suite of creative tools for Mac, Windows and iPad includes photo editing app Affinity Photo, graphic design app Affinity Designer and desktop publishing app Affinity Publisher. Setting the new industry standard in the world of design in terms of quality and value, Affinity apps have quickly become the top choice of millions of professional photographers, designers and other creatives around the world. 

The recruitment brief

Due to their ongoing global growth, Serif needed to expand its senior team and came to us to recruit a Finance Director and a Director of Marketing. Due to the nature of these positions, our executive finance team, Alex Alcock and Ben Love, worked on the Finance Director campaign, while our Marketing Recruitment Manager, James Robinson led the charge for Serif’s new Marketing Director.

We caught up with Stacey Richards at Serif to find out how she found her experience with us.

Choosing an agency

I’ve worked with Distinct for many years, so when it came time to recruit for such pivotal roles to the business, I knew I could trust them. Not only do they have access to an impressive pool of candidates, both passive and active, they also have a great understanding of the market and know what we are looking for in terms of both experience and fit.

Compliance assistant, Sarah Cocking, sat with a notepad in Distinct’s HQ, engaging with a colleague who is off-camera.

Recruitment challenges

We have pretty high expectations and fairly unique requirements for some roles. For example, with the Director of Marketing, we were searching for someone with experience in the tech sector as well as with apps, plus someone who actively worked on both B2B and B2C campaigns globally. This proved a challenge; however, proactive searching and diligence from James meant we found a great candidate.

Campaign outcome

We successfully appointed both positions! The Director of Marketing will start in a few months, and our Finance Director has hit the ground running and has already made a massive positive impact on the business. With the FD recruitment, many candidates had fantastic experience and could clearly do the job, but Alex and Ben matched the candidates who had the added extras we were looking for.

Recommending Distinct

The team at Distinct goes above and beyond. They don’t just look at what’s on the job specification – they take the time to understand what our genuine requirements are. This really helps us to trust that the applications submitted will be suitable. They are genuinely a great group of people to work with and I would absolutely recommend them to others.

Stacey Richards, Head of Human Resources at Serif

If you’re looking to find the perfect candidate for your vacancy, our team will be happy to help you. Contact us below to get started.

Headshot of Distinct’s UK director of strategy and growth, Alex Alcock.

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