With a BSc in Psychology and Criminology, Alex was drawn to recruitment by his interest in people and the clear connection between effort and success. He built his career in Accountancy and Finance, where he has excelled for more than 15 years.
Alex joined Distinct just a year after its launch and has been central to its growth as both a team lead and board member – helping expand the team from ten to over fifty and co-leading the firm’s successful entry into the London market.
Today, Alex works in Distinct’s US team, partnering with Laura Serena-Rose to connect audit and tax professionals with CPA firms across Texas.
For Alex, recruitment is about long-term success – helping accounting professionals find roles where they can thrive and supporting CPA firms in building high-performing teams.
He values clear, consistent communication and makes sure both sides stay informed throughout the process. Alex is skilled at uncovering opportunities candidates might not have considered – often with small to mid-sized CPA firms that offer strong cultures, flexibility and genuine room to grow. By understanding motivations on both sides, he creates matches that last.
Early in his career, Alex built talent pipelines and led complex recruitment projects for finance and accounting firms – experience that shaped his focus on helping people grow and succeed.
He takes pride in guiding consultants, candidates, and clients throughout their careers. At Distinct, he created the Desk Ready program – a 12-week training initiative that equips new consultants with the tools and confidence to excel. He also helped establish clear career pathways across the business and embedded Distinct’s core values into its Personal Development Plan process.
His commitment to people – both within and beyond Distinct – reflects his belief, and one of the company’s founding principles: that people truly make the difference.
Outside of work, Alex’s weekends are a whirlwind of activity, keeping up with his two energetic daughters, Summer and Flora, whose hobbies range from dancing and football to swimming and gymnastics. He values quality time with his wife, balancing his role as the family “taxi driver” with fun-filled adventures. Alongside family life, Alex maintains an active lifestyle – he’s a regular at the gym and enjoys daily walks with Sarah dog (pictured below).
